Tasty Baking Company opens new thrift outlet store in Wilmington, Delaware

Wilmington, Delaware will be the new home of Tasty Baking Company's first free-standing Thrift Outlet Store, a concept that's been a real hit with consumers since the first store opened last year.

On Saturday, February 17, 9:00 a.m. to 5:00 p.m. at 3001 Lancaster Avenue in Wilmington, Delaware, Tasty Baking Company will open its seventh Tastykake Thrift Outlet to the public. The 2,000 square foot store will feature a wide range of Tastykake favorites such as Butterscotch Krimpets, Chocolate Cupcakes and Kandykakes in individual and Family Pack varieties, as well as the company's popular large cakes and pies called "Classic Baked Goods."

All products will be offered at discounts of 40 to 75 percent off retail, according to W. Dan Nagle, Vice President of Route Sales and Food Service for Tasty Baking Company.

"We believe our new thrift outlets will appeal to people who enjoy shopping for real bargains while benefiting from our policy of quality at discount prices," Nagle said.

The grand opening events will include: entertainment, give-a-ways such as free Butterscotch Krimpets and Kandykakes, as well as Tastykake novelty items; a visit by the company's mascot, Kirbee the Krimpet; a special appearance of the authentic Tastykake antique delivery truck; and commemorative pictures of customers with the Tastykake mascot.

The company will also sell a variety of Tastykake premium items such as tee-shirts, mugs, gift tins, the original Tasty delivery truck bank, and plates featuring copies of old advertising slogans. The company plans to open a total of 20 stores in 2001 in Pennsylvania, New Jersey and Delaware.

Tasty Baking Company, founded in 1914, is one of the largest independent baking companies in the United States with annual sales in excess of $250 million and distribution in 49 states, plus Puerto Rico and Canada. Tasty Baking Company operates three bakeries in the Mid-Atlantic region offering more than 100 different products under the Tastykake, Dutch Mill, Aunt Sweeties and Snak N' Fresh labels.

SOURCE: Tasty Baking Company