News | May 3, 2007

NuVim Begins Selling Powder Mixes To General Nutritional Centers

Paramus, NJ - NuVim, Inc. one of the leading provider of nutritional beverages in both powder mix and ready to drink form, and the only beverage that helps build the immune system, muscle flexibility, and athletic performance, announced recently that they have contracted with General Nutritional Centers, Inc. (GNC) to sell NuVim in their stores on a test beginning in April in the Tampa, Florida market.

NuVim will support the initial test stores with 60 second television advertising tagging the commercials that NuVim is now available at GNC. In addition to the television advertising, NuVim will provide in-store sampling programs that demonstrate the product's versatility and good taste when added to yogurt, cereal, juice or milk. The consumer benefits of immune, muscle flexibility and bone health enhancement is provided by each of the three varieties: Vanilla, Chocolate and Strawberry. All three flavors when mixed into your favorite beverage or foods like milk, juice, cereal or yogurt add not only health benefits but also change of pace to everyday products. NuVim CEO, Richard Kundrat said that "we certainly welcome adding the retail element of GNC stores to our selling strategy of the powder mix products."

SOURCE: NuVim, Inc..