New FreshMax™ Oxygen Absorber Extends Freshness And Shelf Life Of Packaged Foods

Buffalo, NY – Multisorb Technologies, Inc., the world leader in active packaging solutions, introduces the new FreshMax™ oxygen absorber to improve the freshness and quality of packaged food and prolong product shelf life. A specialized Outgredient, FreshMax extends product freshness and retains food taste and color without being an actual food ingredient. FreshMax protects packaged foods such as sliced deli and processed meats, nuts, baked goods, snack foods, and dairy products from spoilage, mold growth and other damage. It also reduces or eliminates the need for food additives and preservatives.

FreshMax is a self-adhesive oxygen absorber that is individually die cut and then spooled to permit application with most pressure sensitive labelers. The FreshMax labels are applied to the interior surface of almost any package. FreshMax's oxygen scavenger technology prevents the growth of aerobic pathogens and organisms and controls the oxidative chemical and biochemical spoilage reactions that occur in products within a sealed package. FreshMax reduces and maintains the oxygen content within packaging to below 0.01 percent. The Outgredient can be used by itself or in conjunction with vacuum/ gas flushed packaging to further reduce ambient oxygen present at the time of packaging to absorb virtually all-residual oxygen within packaging. By removing oxygen from packaging, food products retain their natural color and preserve nutritive value. FreshMax works to continually absorb oxygen that permeates packaging throughout the shelf life of a product, minimizing the need for BHA, BHT, sulfur dioxide, sorbates, benzoates, and other food additives.

FreshMax is made entirely of solid food grade ingredients that are resin bonded within the package structure and will not spill onto food, even if the packet is cut open.

FreshMax range in capacity from 5cc to 25cc and are available in spools or fan-folded for automatic dispensing. Samples of FreshMax are available by calling 888-SORBENT (767-2368), or by visiting www.multisorb.com.

Multisorb Technologies has been an innovator in sorbent technology for over 40 years. Founded in 1961 by John S. Cullen to protect products against the damaging effects of moisture, today Multisorb is North America's largest producer of packaged and fabricated sorbents and the world leader in active packaging components.

Multisorb Headquarters is located at 325 Harlem Road, Buffalo, NY 14224-1893 USA. For more information in North America, contact: 1-888-SORBENT (767-2368), International inquiries please call: +1 716-824-8900; Fax: +1 716-824-4128; Email: info@multisorb.com.

Source: Multisorb Technologies