Market For Bread In The United States Analyzed In Latest Report

Dublin, Ireland - Research and Markets has announced the addition of Bread in the United States to their offering.

Bread is a staple household food, as evidenced by near total household penetration. With the variety of bread types and formats available, there is a product to cater to nearly every consumer preference.

Growth in the market is driven by taste trends and fresh formats of traditional products, and is also influenced by diet and health concerns. Key growth categories are those that offer the most flavor variations, like the wide range of specialty/artisan bread. Whole grain/wheat varieties also proved to be a key growth area as the drive towards more healthful eating likely inspired many consumers to turn towards this segment in bread selection.

This report addresses all the key issues affecting the bread market, such as competition from breakfast alternatives and the importance of children to the market. Our original consumer research penetrates attitudes about the category and examines purchasing behavior by age, gender, ethnicity and income. A six-year trend analysis predicts future growth for the market, helping you form a long-term marketing strategy.

Covered by this report is the U.S. retail market for traditional American bread and European-style specialty bread. Traditional American bread includes white, brown and whole grain, which may be sliced or unsliced, wrapped or unwrapped. Continental and specialty bread includes foreign recipe products, such as French baguettes and pain de campagne, Italian focaccia, Greek pita, Indian naan, chapati and paratha, American flatbread and sourdough and Irish soda bread. In addition, bread made from flour other than wheat, such as rye or oat flour, or from organic flour, and bread containing additions such as nuts and seeds are also considered specialty bread. Tortillas include corn and flour tortillas as well as taco shells and tostados. Also included in this report are croissants and English muffins. Bread that is purchased for home consumption and which may be taken out of home--for example, sandwiches for a packed lunch--is included. Each bread type includes sales of fresh, refrigerated, and frozen products.

Excluded are morning goods such as muffins, scones, sticky buns, and sweet rolls. Also excluded are home baking products, such as flour, yeast and bread mixes, as are toast products (e.g. Melba toasts) and cakes, which may be eaten as bread substitutes. Tortilla chips or tostada chips are excluded. The consumption of bread outside the home in restaurants and catering outlets is also excluded.

Companies and brands
George Weston Bakeries
Interstate Bakeries Corporation (IBC)
Sara Lee Bakery Group
General Mills
Bimbo Bakeries USA
Flowers Foods, Inc.
Pepperidge Farm
George Weston Bakeries
Interstate Bakeries Corporation
Sara Lee
General Mills
Bimbo Bakeries
Flowers Foods
Pepperidge Farm

SOURCE: Research and Markets