Manufacturers Within The Refrigerated/Frozen Dough Market Have Fought Back With An Array Of New Product Offerings Read More Inside Refrigerated And Frozen Dough In The United States

Dublin, Ireland - Research and Markets has announced the addition of Refrigerated and Frozen Dough in the United States to their offering.

Sales in the refrigerated and frozen dough market in the US reached $1.3 billion in 2005, excluding Wal-Mart. The refrigerated/frozen dough market has been impacted by the proliferation of in-store bakeries, which are an increasingly common part of the grocery landscape. Manufacturers within the refrigerated/frozen dough market have fought back with an array of new product offerings, many of which have captured the public's attention, particularly in the cookie/brownie dough segment.

While some segments within the refrigerated/frozen dough market could be considered mature markets, there are also opportunities for growth, such as products for the single-person household. Innovations such as these will help stem the decline in sales in the refrigerated/frozen dough market.

This report clearly identifies the principal external factors driving or curtailing growth in the refrigerated and frozen dough market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down by demographic characteristics. Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales in the market is created, revealing potential opportunities for growth and product development.

This report covers refrigerated or frozen dough that typically requires baking and/or filling before eating. Included are the following types of dough:
biscuits
rolls
bread and breadsticks
cookies
brownies
sweet rolls
pie crusts and other pastry

The report does not include frozen bagels, prepared frozen prepared desserts, or pizza dough.

Companies Mentioned:
The Coca-Cola Company
PepsiCo, Inc.
Cadbury Schweppes
Masterfoods USA (a division of Mars, Inc.)
Hershey Foods Corporation
Frito-Lay (a division of PepsiCo, Inc.)
Kellogg Company (includes Keebler Snacks division)
Lance, Inc.
Kraft Foods, Inc.
Pierre Foods, Inc.
Jimmy Dean Foods (a division of Sara Lee Corporation)
ConAgra Foods, Inc.
General Mills, Inc.
Procter & Gamble, Inc.
McNeil Consumer & Specialty Pharmaceuticals
Wyeth Consumer Healthcare
Compass Group USA (a division of Compass Group North America)
Sodexho Inc. (a division of Sodexho Alliance, SA)
ARAMARK Corporation
All Seasons Services, Inc. (mainly in East Coast & Mid-Atlantic U.S.)
Five Star Food Service, Inc. (mainly in Southern U.S.)
CL Swanson Corporation (mainly in Midwestern U.S.)
Automatic Products International, Ltd. (APi)
Dixie-Narco (a division of Maytag Corporation)
SandenVendo America Inc. (formerly The Vendo Company)
Automated Merchandising Systems, Inc. (AMS)
Rowe International, Inc.
Crane Merchandising Systems (CMS)
Royal Vendors, Inc.
U-Select-It Corp. (USI, a Wittern Group company)
FASTCORP (Food Automation Systems Technologies, Inc.)

SOURCE: Research and Markets