Kahn's Revitalizes Packaging For Hot Dogs

Downers Grove, IL - Kahn's, a Sara Lee brand of meat products, recently unveiled revitalized packaging for its line of hot dogs, which include regular and jumbo size franks of various flavors, Big Red Smokeys and Bratwurst. The new look features contemporary cavity packaging in Kahn's signature yellow, with its trademark American Beauty Rose logo. Hot dogs in the new packaging will be available on grocery store shelves in December in all Kahn's markets, claims the company.

The revitalized packaging was created solely with consumers in mind and features a number of new attributes, including an easier-to-open package and easier-to-read product information, such as flavor designation and nutrition chart. Additionally, the packaging will feature consistent SKUs, ensuring a seamless transition.

"For over a century, Kahn's has been a family favorite for fine meat products. Our hot dog packaging now has a modern new look but the same great dog remains inside," said Carl Gerlach, director, Kahn's. "In addition to its consumer-friendly attributes, the eye-catching new design and bold yellow blocking will enhance Kahn's presence on retail shelves and help grow our market share."

SOURCE: Kahn's