News | August 8, 2000

Happy 50th birthday to Kellogg's Corn Pops

Happy 50th birthday to Kellogg's Corn Pops

This year marks the 50th anniversary of Corn Pops, according to Battle Creek, MI-based Kellogg Co. It's currently one of the 15 best-selling ready-to-eat cereal brands globally, according to Kellogg.

Corn Pops was the company's first post-World War II cereal and reportedly took 14 years to develop. A new corn-popping method and a new coating process were developed and taste-tested by 1,000 families, including a "junior jury" of children under the age of 12 before Kellogg launched the product in the United States' West Coast.

Other Kellogg cereal products more than 50 years old include milestone, Corn Flakes (1906), All-Bran (1916), Complete Bran Flakes (1923), Rice Krispies (1927), Variety Pak (1938), and Raisin Bran (1942).

Edited by Bob Sperber