News | January 22, 2025

GoWell Tasty Protein: Plant-Based Protein Blend For Baked Goods

GoodMills Innovation launches a newly developed protein blend: easy to process, with sensory benefits and completely without off-notes

With GoWell Tasty Protein, GoodMills Innovation is introducing a new protein blend that can be used to easily produce protein-rich baked goods without compromising taste or sensory properties. The carefully balanced protein combination of fava beans, yellow peas, sunflower seeds and wheat has a protein content of 60 percent and a balanced amino acid profile. The blend also impresses with a pleasant, slightly nutty taste without the typical off-notes of many plant-based proteins.

Specially developed for light baked goods such as burger buns, toast rolls or soft breads, GoWell Tasty Protein ensures first-class sensory properties: In the end product, it creates a pleasant short bite and a harmonious mouthfeel that stands out clearly from baked goods with conventional protein mixtures. The neutral to very slightly nutty taste preserves the original character of the baked goods.

Easy integration into existing processes
GoWell Tasty Protein is easy to process and can be integrated directly into existing recipes without major adjustments. Thanks to the high protein content, a small dosage is sufficient to significantly increase the protein content in the end product - this makes production uncomplicated and also cost-effective.

Diverse applications for protein-rich baked goods
The protein mixture is also ideal for fine baked goods such as bagels, baguettes, pretzels or pancakes. Recipe suggestions from GoodMills Innovation for a protein soft bread or burger buns show that no compromises need to be made in terms of nutrition or sensory aspects. The possibility of using claims such as "high protein content" or "vegan" depending on the dosage and recipe offers manufacturers additional positioning options.

Resource- and environmentally friendly
GoWell Tasty Protein uses ingredients such as fava beans and sunflower seeds, which minimize the environmental impact during cultivation and processing. With the new protein mix, GoodMills Innovation offers a comprehensive solution that is characterized by good taste and sensory properties, easy processing and sustainability. It enables products that meet the current market requirements for protein-rich, plant-based products.

Source: GoodMills Innovation