News | June 21, 2021

Dawn Launches Frozen Indulgent Gluten Free Sweet Bakery Range

Dawn Foods has expanded its gluten free offering with a range of frozen gluten free sweet bakery products, featuring injected muffins and a chocolate brownie, all made using Dawn’s gluten free mixes and fillings.

Produced in a dedicated gluten free environment and supplied frozen, each product is also individually wrapped in printed film with full nutritional information to comply with Natasha’s Law.

Dawn’s new gluten free frozen range includes a Double Chocolate Filled Muffin, made with indulgent Belgian white and dark chocolate chunks, and filled with a delicious chocolate sauce. The Lemon Filled Muffin gives a moist eat too, thanks to the creamy and zesty lemon filling and added crunch from the sugar nibs on top.

Targeting the trend for salted caramel, the filled Caramel Muffin has salted caramel fudge pieces and a sweet caramel filling. For consumers who prefer a fruity muffin, the new Mixed Berry Muffin in the range is full of blueberry flavoured cranberries in a berry and vanilla flavoured muffin, finished with a raspberry injection and sugar nibs for added texture.

The muffins come in a case count of 12, making them easier to store and saving space.

Indulgent and rich, Dawn’s Gluten Free Chocolate Brownie is filled with Belgian dark chocolate chunks and sprinkled with crunchy demerara sugar.

“According to Coeliac UK, 10% of UK consumers now claim to follow a gluten free diet, whether for health or lifestyle reasons. Mintel estimates the gluten free market to be worth £416 million and it is estimated to grow by 6.2% by 2025. It is a real opportunity for bakers to expand their range and gain more customers,” explains Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods.

“Consumers are keen to choose gluten free bakery products which taste just as good as their regular counterparts. Bakers now have the choice to use Dawn’s gluten free bakery mixes to create their own seasonal or signature products, or buy in Dawn’s new ready to serve frozen gluten free muffins and brownie, which are not only ready to thaw and serve, but available in flavours that their customers will love.

“Nutritional information on each pack also means that outlets have the peace of mind that Dawn’s gluten free products comply with the new Natasha’s Law”.

Source: Dawn Foods