News | June 13, 2001

Cereal Adventure Celebrates Grand Opening at Mall of America

General Mills' New Family Attraction For Cereal Fans of All Ages

General Mills is serving up family fun with the grand opening of "Cereal Adventure," a new attraction at Mall of America. From the Cheerios Play Park to the Wheaties Hall of Champions, this 16,000 sq. foot site is designed to be the one place "where your favorite cereals come to life."

Bursting with bright colors and larger than life characters, Cereal Adventure features a wide range of activities and areas of discovery. Visitors will wander through a maze of imaginative pavilions, from Lucky Charms Magical Forest to the Cocoa Puffs Chocolate Canyon.

"We spent a lot of time creating Cereal Adventure, ensuring that it would be a great experience for kids and their families," says Ami Miesner, president of General Mills Entertainment. "It is a playful, interactive learning experience where kids can immerse themselves in the exciting world of cereal, from learning how it's made to creating their very own cereal brand."

Just minutes from General Mills' corporate headquarters, Cereal Adventure is located at Mall of America, the nation's largest retail and entertainment complex. Mall of America attracts over 42 million visitors each year.

Among the entertaining and educational areas within Cereal Adventure:

  • Cheerios Play Park includes a timeline of Cheerios' 60-year history and a variety of games for the toddler set. Young children can slide down a giant spoon into a Cheerios-filled cereal bowl or climb up the Honey Nut Hive and wave to their parents below.
  • Trix Fruity Carnival offers a festive atmosphere under a carnival tent, with games including fun house mirrors, skeet ball, and a zoetrope, which is a moving flip book seen through a special viewfinder.
  • Lucky Charms Magical Forest features a rainbow slide that takes kids down a full story - from Mall of America's third floor to the second floor - into a giant pot of marshmallow shapes. Kids can explore a maze of giant shamrocks on a special floor that makes visitors feel like they're walking on marshmallows!
  • Cocoa Puffs Chocolate Canyon includes enormous Cocoa Puffs in which kids can sit and play a video game featuring Sonny the Cuckoo Bird on three different chocolate adventures. The seats move along with the game, ensuring a totally virtual experience.
  • Wheaties Hall of Champions includes lockers packed with vintage Wheaties boxes, sports artifacts, and information on past Wheaties champions. Visitors can pose for their own souvenir Wheaties box for $19.95, with their picture displayed on a 24-foot-high box for all to see.
  • Farm to Factory invites kids to explore the cereal-making process, from climbing on a real tractor to operating control panels at the "factory." They can walk through the big cooker, use bicycle pumps to simulate the puffing process, and control the heat in the giant cereal toaster. Along the way, a video shows them footage from an actual factory.
  • Make Your Own Cereal allows visitors to create a unique cereal brand, including its name, box design and contents. Visitors can take home their customized cereal for $6.95.

Breakfast lasts all day long in the Cereal Adventure Café, which offers all General Mills cereal brands including hard-to-find favorites such as BooBerry and Kaboom. In addition, visitors can snack on special treats like Indoor S'mores (made with Golden Grahams), Trix on a Stick, and Wheaties Breakfast of Champions Bars. Other General Mills products, from Betty Crocker signature items to Colombo frozen yogurt, will also be sold.

Cereal Adventure also features a retail store offering a range of souvenirs and collectibles, including everything from plush Trix Rabbits to Wheaties sweatshirts, from Cereal Adventure jewelry to Betty Crocker spoons and aprons.

Admission to Cereal Adventure is $5.95 for adults, $3.95 for kids 12 and under. The attraction is open Monday - Saturday, 10am to 9:30pm and Sundays from 11am to 7pm. Cereal Adventure Café opens early for breakfast Monday - Saturday at 8am and Sundays at 9am. Cereal Adventure is located at Mall of America on the third floor near the North Food Court.

Cereal Adventure, Trix, Lucky Charms, Cocoa Puffs, Cheerios, Wheaties, Golden Grahams, BooBerry, Kaboom, Betty Crocker, and Colombo are trademarks of General Mills, Inc.