Allied Bakeries Co-brands With MEG-3

Adding MEG-3 Brand Value to Kingsmill 50/50 Bread with Omega-3

Ocean Nutrition Canada Limited (ONC), supplier of MEG-3 brand Omega-3 EPA/DHA from fish oil to the food and dietary supplement industries, is pleased to announce that Allied Bakeries has re-launched their ‘Kingsmill 50/50 with Omega 3' packaging and have included the MEG-3 brand.

‘Kingsmill 50/50' and ‘50/50 with Omega 3' breads were launched in 2007 in grocery chains throughout the UK. Kingsmill's 50/50 range is designed to ‘get goodness into kids' offering the delicious taste of white bread, with nutritious wholegrain goodness. With the inclusion of Omega-3 EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) from fish oil into ‘50/50 with Omega 3' Kingsmill is also able to help families top up their Omega-3 intake.

"We are very excited to continue our relationship with an important, successful bakery, such as Allied Bakeries in bringing highly nutritious products to the table." Lori Covert, Vice President of Marketing & Communications at ONC continued "Companies like Allied are helping to address the global Omega-3 EPA/DHA deficiency by providing an easier and more convenient way for parents to get Omega-3 into their family's diets."

"It's important for us to bake products that provide nutritional value." Sarah Hilliar, Senior Brand Manager at Allied Bakeries continued, "We recognize that fish oil provides both Omega-3 EPA and DHA, and that adding the MEG-3 brand to the packaging helps parents recognize they are getting a trusted source of Omega-3 for their children and their families."

SOURCE: Ocean Nutrition Canada Limited (ONC)