News | October 15, 2019

Jim Buddy's Protein Donuts Launches In US And Hires Ex-Quest Nutrition Veteran To Lead Sales Team

PARK CITY, UTAH.--(BUSINESS WIRE)--

Jim Buddy’s Protein Donuts is launching in the US market and is relocating their headquarters from London, UK, to Park City, Utah. Jim Buddy’s is the first high protein, low-calorie donut baked to help people lead a happier, healthier, stronger, and more productive lifestyle. As part of this expansion, Mike Fulton, former Director of Sales at Quest Nutrition, has joined the team as Chief Sales Officer and will help scale US operations and distribution.

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Packed with 11 grams of protein, 160 cals or less, each donut has more protein and less sugar than the average protein bar, cookie, or cake bite. Available in Chocolate and Cake Batter. (Photo: Business Wire)

Packed with 11 grams of protein, 160 cals or less, each donut has more protein and less sugar than the average protein bar, cookie, or cake bite. Available in Chocolate and Cake Batter. (Photo: Business Wire)

With the global healthy snack market expected to be worth $33B by 2025 (Grand View Research) and the global sports nutrition market, $24B (Grand View Research), Jim Buddy’s is poised for growth.

“Moving to the US has given us the opportunity to reformulate our donuts, modernize our packaging, and relaunch the brand,” said Tom Neal, Founder of Jim Buddy’s. “Recruiting seasoned executives, like Mike, has helped us expand rapidly into the US and Canada.”

Fulton, a 25+ year sales leader in the health and wellness space, was the first Director of Sales at Quest Nutrition, and brought the company to multi-million sales figures in less than three years. He brings over a decade of early stage sales experience to Jim Buddy’s. “I’ve been in this industry for a long time and I didn’t think I was going to be pleasantly surprised by a product, but Jim Buddy’s product, quality, and mission got my attention,” said Mike Fulton. “Discovering new products – such as protein donuts – that are going to change the industry and helping build the brand and the sales infrastructure at an early company is an exciting opportunity.”

Jim Buddy’s relaunched in August 2019 with Muscle Foods, DNA Sports Nutrition, NYB, Sportlife distributing in the US and an exclusive partnership with Nutrition Excellence in Canada. Tropicana Wholesale, Muscle Finesse, Prolife Distribution and Protein Pick and Mix continue their distribution efforts abroad. Europa Sports Distributors is the newest wholesaler to pick up the Protein Donuts.

ABOUT JIM BUDDY’s DONUTS: Created by fitness enthusiast and London personal trainer Tom Neal, Jim Buddy’s is the first high protein, low-calorie donut baked to help people lead a happier, healthier, stronger, and more productive lifestyle. After years of training and clean eating to reach his fitness goals, Tom found himself missing his favorite treat – a donut. With simple, high quality ingredients, Tom baked the first batch of Jim Buddy’s donuts at home in his kitchen to satisfy his cravings and provide lasting energy for his busy, active lifestyle. High in protein, low in sugar, with a strong mix of macros, Jim Buddy’s donuts are bringing joy to mindful eating by making delicious treats that are accessible, healthy, and fun.


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